Jesse Tedesco

I chuckle when clients tell me they're using the "latest" digital marketing strategies but haven't revised their approach since 2022. The marketing ecosystem has evolved dramatically in just the past few months.

I presently utilize several tools that have substantially enhanced our competitive research:

* SEO tools to track rivals' search rankings

* Social listening tools to follow Competition Research services's online presence

* Site monitoring tools to monitor modifications to their websites

* Communication monitoring to get their marketing communications

Important elements:

* Formal vs. casual Arabic employment

* Geographic dialect differences fitting for the intended users

* Formal addresses usage representing suitable honor

* Faith-based expressions employed with sensitivity

* Figures of speech that connect with local culture

The most effective Saudi brands know that people don't think in terms of platforms. My financial client saw a seventy-six percent growth in prospects after we unified their previously disjointed channels.

Not long ago, I witnessed as three similar businesses invested heavily into developing their operations on a certain social media platform. Their initiatives flopped as the platform turned out to be a poor fit for our market.

Important image aspects to evaluate:

* Suitable representation of persons acknowledging traditional values

* Shade selections with awareness of traditional meaning

* Buildings and landscapes that align with Saudi culture

* Care with particulars that exhibit cultural understanding

* Heritage designs included elegantly

I use a basic tracker to record our rivals' pricing changes every week. This has already allowed us to:

* Discover seasonal promotion cycles

* Detect special offer approaches

* Grasp their cost structure

For a premium hotel brand, we developed a engagement methodology with meticulous care with Arabic language refinements. This strategy enhanced their connection metrics by one hundred eighty-seven percent.

Important scheduling discoveries:

* Following devotion times offering engagement opportunities

* After dark activity peaks significantly higher than worldwide averages

* Weekend behaviors notably varied from business hour connection

* Temporal shifts during religious occasions necessitating specialized techniques

* Educational timetable influences on specific segments

Key channel insights:

* WhatsApp as principal messaging channels for client support

* Temporary content performing exceptionally well for specific segments

* Motion content watching at substantially greater levels than international standards

* Microblogging considerable impact on social conversation

* Visual platforms especially powerful for lifestyle companies

For a premium company, we discovered that Snapchat and Instagram significantly surpassed traditional networks for interaction and purchases, creating a strategic redistribution of attention that enhanced complete effectiveness by 167%.

I dedicate at least 120 minutes each Monday analyzing our competitors':

* Website organization and user experience

* Content strategy and content calendar

* Digital channels presence

* Customer reviews and evaluations

* Keyword strategy and rankings

After years of disappointing engagement with their target audience, their enhanced network planning created a three hundred twenty-eight percent improvement in interaction and a substantial growth in digital footfall.

Today's network adoption in Saudi Arabia:

* Instagram: Leading for fashion brands

* Temporary network: Highly effective with younger demographics

* Twitter: Strong for announcements and community dialogue

* TikTok: Quickly expanding notably with younger audiences

* Business network: Valuable for corporate engagement

Half a year into our launch, our conversions were underwhelming. It wasn't until I accidentally a thorough report about our market sector that I understood how blind I'd been to the competitive landscape around us.

Start by listing ALL your competition – not just the major ones. During our investigation, we identified that our most significant rival wasn't the famous company we were tracking, but a recent business with an innovative model.