Blog entry by Will Bladin
Surprising findings:
* Snapchat exceeding Instagram for certain products
* Late marketing significantly exceeding morning initiatives
* Motion content delivering better ROI than still visuals
* Smartphone effectiveness outperforming desktop by significant differences
For a premium company, we found that visual and ephemeral platforms dramatically exceeded Meta for connection and sales, resulting in a strategic redistribution of resources that improved complete effectiveness by 167%.
Through extensive testing for a meal service company, we identified that advertisements delivered between night time substantially exceeded those shown during traditional optimal periods, achieving one hundred sixty-three percent greater conversion rates.
A few weeks ago, a business owner asked me why his content weren't creating any business opportunities. After examining his content marketing strategy, I identified he was making the same mistakes I see countless Saudi businesses commit.
After considerable time of mediocre interaction with their target audience, their enhanced platform approach created a three hundred twenty-eight percent growth in interaction and a 187% rise in online visitors.
For a luxury brand, we implemented a Saudi-specific attribution model that understood the unique path to purchase in the Kingdom. This technique revealed that their platform expenses were truly delivering nearly three times more returns than earlier measured.
Last quarter, a shop network allocated over 200,000 SAR in traditional marketing with disappointing returns. After moving just 30% of that budget to handheld promotion, they saw a 328% increase in store visits.
For a skincare retailer targeting younger Saudi females, we reallocated 60% of their traditional advertising investment to ephemeral platforms, resulting in a two hundred seventeen percent improvement in sales performance.
Key considerations:
* Longer evaluation stages in Saudi purchase journeys
* Family influence aspects in purchase decisions
* Messaging as a significant but challenging-to-attribute influence channel
* Physical confirmation as the last conversion step
With extensive testing for a store chain, we found that content published between evening hours significantly exceeded those shared during standard optimal periods, producing substantially greater engagement.
Their services encompass:
* Professional search optimization services
* Engaging web UX design for Arabic websites solutions
* Conversion-oriented internet promotion initiatives
* Social media management
* Copywriting and strategy
Key adaptations:
* Commitment period modifications for Saudi customers
* Recommendation worth significance enhancements
* Occasional buying behaviors recognition
* Status-driven acquisitions evaluation
Current platform preferences in Saudi Arabia:
* Visual platform: Dominant for lifestyle brands
* Ephemeral platform: Remarkably successful with Gen Z demographics
* Twitter: Significant for announcements and social conversation
* Short video: Quickly expanding particularly with Gen Z audiences
* Professional platform: Useful for business-to-business communication
Recently, a merchant contacted me after using over 500,000 SAR on online advertising with minimal results. After redesigning their methodology, we generated a seven hundred forty-three percent improvement in value generated.
For a apparel store, we performed a detailed platform efficiency evaluation that discovered their best performing channels were completely different from their worldwide norms. This finding permitted a reallocation of investment that increased their complete ROI by 213%.
Successful material elements:
* Graphic superiority with regional settings
* Concise motion graphics with Arabic audio
* Authentic peeks that add personality to the brand
* Seasonal events acknowledgment